Alessi Presenta Genèric Tales

Andrea Branzi

11/03/99. (Sala 186)

Alessi presents Genetic Tales

In his book “Genetic Tales” Andrea Branzi collects all the images made during his research on the subject of genetic evolution.

GENETIC TALES, is a graphic program by Andrea Branzi applied to a series of Alessi products.

His book with the same title is a collection of some of the photographs used and all his drawings made during the period of research on genetic evolution. It contains (almost) all the human figure types present on earth at the end of the millennium. It is also an illustrated atlas of genetics which, starting from a couple, explains how masses give rise to forms.

ANDREA BRANZI. Architect, designer and author of several books and essays, has played a very important role in the cultural debate that arose after the development and success of Italian design. As a designer he has collaborated with the main companies in the Italian furniture sector. A founding member of the Domus Academy and professor of industrial design at the Politécnica di Milano, he is the current president of the Steel Committee. He has also had numerous personal exhibitions both in Italy and abroad.