ROJO

Red (Reunión empresas de diseño) & Arquitectura-G

05/09/13. (Sala 298)

The RED exhibition is a particular staging of contemporary design pieces for the habitat: products conceived, promoted and produced mainly in our country and that are currently being our protagonists in the international habitat-design panorama.

RED (Reunión Empresas de Diseño) is the association of Spanish firms producing furniture, lighting, accessories, textiles and coverings for the habitat that brings together the companies most committed to everything that means producing design.

Through the products exhibited, each of the firms is representing the values of good design, its authorship, commitment to durability, and ultimately a proposal that could be compared to the ‘market kitchen’ for its good value for money. A segment that is often unknown to the general public but which is the one that a good connoisseur of raw materials would recommend.

The emerging studio Arquitectura-G has designed an exhibition project with the capacity to itinerate thanks to its multiple adaptable modular configurations. The scenography in this case takes the staircase that ascends to the Sala Vinçon as a reference and then creates new staircases that rise inside the room, multiplying its presence. The steps become the formal supports of the exhibited designs, adapting to their dimension.

The brands responsible for promoting the designs, dressed in red for the occasion, are: Andreu World, BD Barcelona, Cármenes, Cosentino, DD-Resol, Delica, EquipoDRT, EnergíaNatural, Estiluz, Expormim, Gastón y Daniela, Indesign, Joquer, KriskaDecor, Lladró, LZF-Lamps, MadeDesign, Marset, Mobles114, Treku, Nanimarquina, Ondarreta, Sancal, Santa&Cole, Teixidors, TemasV and Vibia.

Red (Reunión Empresas de Diseño) was created in 2008 by a group of related companies interested in creating synergies for joint promotion in international markets and sharing other interests linked to the world of design. The association is currently made up of 40 firms with an international reputation in the habitat-design sector. Its mission is to contribute to creating a society sensitive to good design and to demonstrate the importance of the creative industries that are part of RED. As a platform for corporate cooperation, RED recognizes and protects the intellectuality that should be behind any production; defends and promotes the value of design, creativity and innovation; listens to the demands of society in the field of habitat in all its aspects and ensures the competitiveness of companies and well-designed products.

Arquitectura G In 2006 architects Jonathan Arnabat, Jordi Ayala-Bril, Igor Urdampilleta and Aitor Fuentes founded ARQUITECTURA-G. In 2008 they created ESCRITOS-G as a tool for learning and improving their professional activity, with the aim of building a critical discourse and generating debate around contemporary architecture. ESCRITOS-G is a compilation of conversations about architecture held between the members of ARQUITECTURA-G, the philosopher Ekhi Lopetegi, and various young architects whose work has aroused interest in the profession, society and the media.