{"id":10375,"date":"1990-03-15T20:00:52","date_gmt":"1990-03-15T20:00:52","guid":{"rendered":"https:\/\/www.lasalavincon.com\/nissan-olympus-etc-naoki-sakai-water-studio-1990\/"},"modified":"2022-05-27T12:15:22","modified_gmt":"2022-05-27T12:15:22","slug":"nissan-olympus-etc-naoki-sakai-water-studio-1990","status":"publish","type":"post","link":"https:\/\/www.lasalavincon.com\/ca\/nissan-olympus-etc-naoki-sakai-water-studio-1990\/","title":{"rendered":"117 &#8211; Naoki Sakai \/ Water Studio. Nissan, Olympus etc (1990)"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.lasalavincon.com\/wp-content\/uploads\/2019\/img\/117.0a.jpg\" width=\"100%\" \/><\/p>\n<h1>Nissan, Olympus etc<\/h1>\n<h2>Naoki Sakai \/ Water Studio<\/h2>\n<h3>15\/03\/90. (Sala 117)<\/h3>\n<p>Dos autom\u00f2bils, una c\u00e0mera fotogr\u00e0fica, un gelat, un rellotge, una motocicleta, s\u00f3n els productes d\u2019aquest estudi de disseny japon\u00e8s, dirigit per Naoki Sakai, que s\u2019exposen a La Sala Vin\u00e7on.<\/p>\n<p>Del 15 de mar\u00e7 al 14 d\u2019abril de 1990.<\/p>\n<p>\u201cEl meu producte \u00e9s imaginaci\u00f3, somnis, fantasies, desitjos\u2026\u2026..Jo creo desitjos humans\u201d.Aix\u00ed s\u2019expressa Naoki Sakai, que dirigeix des de 1973 aquesta \u201cfabrica d\u2019idees\u201d que es diu Water Studio, situada a l\u2019\u00e0rea de Shibuya, a Tokio.<\/p>\n<p>Amb la participaci\u00f3 de 17 joves col\u2022laboradors, Naoki Sakai ha desenvolupat un sistema de treball que li permet la creaci\u00f3 de \u201cconceptes\u201d de disseny. Despr\u00e9s d\u2019un estudi de quins s\u00f3n els desitjos dels consumidors als que va dirigit el producte (emocional Marketing), amb un estil que t\u00e9 refer\u00e8ncies al passat i al futur alhora (mem\u00f2ria del futur) i produint edicions exclusives i molt limitades, Naoki Sakai ha realitzat alguns dels objectes m\u00e9s buscats pel p\u00fablic i que han arribat a convertir-se en \u201cdissenys de culte\u201d.<\/p>\n<p>El primer producte que va sortir al mercat fou l\u2019autom\u00f2bil NISSAN Be-1, exhaurint l\u2019edici\u00f3 completa de 10.000 unitats en un curt termini de temps. A continuaci\u00f3, el 1989, va sortir l\u2019autom\u00f2bil PAO per a la mateixa firma i exhaurit abans de sortir al mercat. Els propietaris d&#8217;aquest cotxe, responent a un sentiment de grup, es saludaven sempre en creuar-se amb un altre PAO pel carrer o la carretera.<\/p>\n<p>El \u201cProducte-O\u201d, c\u00e0mera fotogr\u00e0fica d\u2019Olympus, va afegir a m\u00e9s de l\u2019edici\u00f3 limitada la numeraci\u00f3. I m\u00e9s tard, el rellotge \u201cAsterisk\u201d per a Seiko.<\/p>\n<p>Actualment Water Studio est\u00e0 produint una motocicleta per a Suzuki, un env\u00e0s ecol\u00f2gic de cervesa per a Suntory i un gelat amb forma ( i sabor) de flors.<\/p>\n<p>Tots els productes dissenyats fins ara per Water Studio han arribat des del Jap\u00f3 i estaran exposats a La Sala Vin\u00e7on a partir del 15 de mar\u00e7.<\/p>\n<p>Barcelona, mar\u00e7 de 1990.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.lasalavincon.com\/wp-content\/uploads\/2022\/lol\/117_1.jpg\" width=\"100%\" \/><br \/>\n<img decoding=\"async\" src=\"https:\/\/www.lasalavincon.com\/wp-content\/uploads\/2022\/lol\/117_2.jpg\" width=\"100%\" \/><br \/>\n<img decoding=\"async\" src=\"https:\/\/www.lasalavincon.com\/wp-content\/uploads\/2022\/lol\/117_3.jpg\" width=\"100%\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Sala Vin\u00e7on. Naoki Sakai \/ Water Studio. Nissan, Olympus etc. 1990<\/p>\n","protected":false},"author":1,"featured_media":10376,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[200,147],"tags":[],"class_list":["post-10375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1990-ca","category-exposiciones-la-sala-vincon-ca"],"_links":{"self":[{"href":"https:\/\/www.lasalavincon.com\/ca\/wp-json\/wp\/v2\/posts\/10375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lasalavincon.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lasalavincon.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lasalavincon.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lasalavincon.com\/ca\/wp-json\/wp\/v2\/comments?post=10375"}],"version-history":[{"count":4,"href":"https:\/\/www.lasalavincon.com\/ca\/wp-json\/wp\/v2\/posts\/10375\/revisions"}],"predecessor-version":[{"id":14578,"href":"https:\/\/www.lasalavincon.com\/ca\/wp-json\/wp\/v2\/posts\/10375\/revisions\/14578"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lasalavincon.com\/ca\/wp-json\/wp\/v2\/media\/10376"}],"wp:attachment":[{"href":"https:\/\/www.lasalavincon.com\/ca\/wp-json\/wp\/v2\/media?parent=10375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lasalavincon.com\/ca\/wp-json\/wp\/v2\/categories?post=10375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lasalavincon.com\/ca\/wp-json\/wp\/v2\/tags?post=10375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}